Company Updates & Announcements
Ascend Year in Review: Reflecting Back on 2024
30 minute read
This past year has been nothing short of transformative for Ascend Partners, marked by bold steps forward and significant achievements that defined our growth and ambition. From securing a strategic investment and launching our new brand identity to celebrating a decade of success, 2024 has been a true testament to our team's dedication and the strength of our partnerships.
With unprecedented team and project growth, we are proud of the progress we’ve made and energized for what lies ahead. Here’s a look back at the highlights that made 2024 such a memorable year for Ascend Partners.
Ascend Partners Announces Strategic Investment with Achieve Partners to Scale Growth
This past October, Ascend took a major step forward with an investment from Achieve Partners, a firm renowned for its focus in fast-growing, high-demand technology ecosystems. Ascend plans to leverage this partnership to accelerate growth, expand offerings, and continue investing in our talented team.
The partnership brings together two organizations united by their dedication to excellence, innovation, and collaboration. With Achieve’s proven expertise in scaling SaaS service firms and nurturing talent, Ascend is set to expand its market impact while addressing the critical need for skilled OneStream professionals. Together, we look forward to advancing a shared vision of delivering value through best-in-class talent and cutting-edge solutions.
Ascend Partners Unveils Corporate Re-Brand for Our 10th Anniversary
After a year of research, design and development, Ascend Partners was pleased to reveal a comprehensive rebrand in May to commemorate our 10th anniversary.
The first step in this journey was defining our core company values: Trust, Innovation and Excellence, Passion, and Collaboration. These values represent who we are as a team, the way we work and how we show up for our clients and the OneStream community. They serve as our north star, aligning our goals with our future vision for the next ten years and beyond.
Building on these values, Ascend’s newly redesigned visual identity serves as a bold expression of our evolution. Drawing on navigation and technology themes, our new logo symbolizes Ascend’s reputation as the most trusted OneStream Diamond partner, while staying true to our core mission to be trusted guides for our clients in their finance transformation journey. Anchored by refined typography and a vibrant yet refined color palette, our new brand captures the essence of who we are and represents a new chapter in our company history.
Following the unveiling of our new brand, Ascend also launched a new corporate website in June. Featuring a striking new design and endless resources and content, our new site serves as your online hub for Ascend news and thought leadership.
Ascend Events
NHL Power Play Networking Night
In March, Ascend Partners brought together members of the OneStream team and prospective clients in Philadelphia, PA, for an eventful night of hockey as the Philadelphia Flyers faced off against the Toronto Maple Leafs.
The event began with a pre-game reception at the exclusive Liberty Lofts, where finance leaders and hockey enthusiasts connected over food, drinks, and a shared appreciation for OneStream. It was a fantastic evening, combining the thrill of the game with chances to form valuable partnerships.
We look forward to hosting more events in the upcoming year across all regions and territories.
Splash Vegas
As one of the biggest events of the year, OneStream Splash is always a highlight and #SplashLasVegas in May was no exception. Ascend Partners was thrilled to sponsor this dynamic event, which was filled with engaging discussions, insightful presentations, and opportunities to connect with the OneStream community. We were excited to debut our newly rebranded Ascend booth in the expo hall, which quickly became a hub of activity. Attendees stopped by to experience live demos, learn about our proven methodologies and meet our team.
Beyond the expo hall, Ascend hosted several memorable events. Our highly anticipated Splash Welcome Party, set under the dazzling lights of the Las Vegas strip, offered a perfect backdrop for networking and celebration. Meanwhile, our AI luncheons sparked meaningful conversations about the transformative potential of AI to empower finance teams and drive business strategy. Another standout moment of the conference was our customer story session, "Charting the Course: Navigating Sealed Air’s Journey from Hyperion to OneStream." Ascend’s David Jasper and Asad Haroon, alongside Sealed Air’s Jasmine Faranda, presented an engaging narrative of Sealed Air’s smooth transition to OneStream and learnings gathered along the way. This success story highlighted the power of OneStream’s extensibility and powerful capabilities, underscoring the impact of innovative solutions tailored to unique client needs. Splash 2024 was truly an unforgettable experience for our team, and we’re already looking forward to next year!
Ascend 10th Anniversary Party
June of this year served as a significant milestone in Ascend’s history as it marked our 10th anniversary. Founded in 2014 by Peter Popalis and Colin Sawford, Ascend was built on a vision of transforming financial management with OneStream Software. Over the past decade, our team has since grown to over 100 staff world-wide, having overseen more than 60 successful go-lives to date in the US and Canada.
To commemorate this incredible journey, we returned to our roots in Toronto, ON, this past June for a special celebration at the iconic CN Tower. Guests ascended 114 stories to enjoy breathtaking views, exquisite cuisine, and engaging conversations. It was a memorable evening, reflecting on Ascend’s achievements, celebrating our partnerships, and looking ahead to the next chapter of growth.
Ascend x OneStream Mining Summit
In September, Ascend Partners and OneStream hosted a one-day mining summit in Golden, CO, bringing together industry leaders to explore OneStream’s transformative impact in mining. The event featured engaging sessions on Optimizing Consolidations, Sensible Machine Learning & AI, and integrating S/4 Hana data, as well as case studies on Life of Mine Planning and Asset Retirement Obligations. Attendees had the chance to network, share insights, and discuss the latest industry trends, making the summit a valuable platform for learning and exchanging ideas.
We want to thank OneStream for their collaboration and we look forward to hosting even more events for the mining sector in the future.
OneStream Connect Dallas
In October, Ascend Partners proudly sponsored OneStream Connect in Dallas, TX. The event provided a fantastic opportunity to engage with finance leaders, exchange insights, and explore OneStream’s latest advancements. It was an inspiring event filled with meaningful conversations, cutting-edge ideas, and a shared vision for the future of modern finance.
OneStream Wave
In November, the Ascend team attended the OneStream Wave Conference for Developers in Orlando, FL. Over three action-packed days, our team enjoyed the chance to learn and expand their skills through insightful speaker sessions, engaging breakout discussions, and hands-on opportunities like Wave Labs.
The conference also provided invaluable networking opportunities, from casual meetups to memorable events like Wave Night Out, where we connected with peers, exchanged ideas, and deepened our engagement with the OneStream community. The experience equipped us with fresh insights and inspiration to apply to our projects. Many thanks to OneStream for hosting such an exceptional event!
Ascend Year End Event
To wrap up another successful year, Ascend hosted our annual year-end celebration. Held in Toronto, ON, this special event brought together team members from across Canada and the US. Joined by our special guests from OneStream and Achieve Partners, the event was a chance to honor the incredible milestones of 2024, thank our team for their hard work, and strengthen the bonds that unite us as an organization.
The event was filled with laughter, delicious food, and shared stories as our team reflected on an extraordinary year of achievements and growth. From reconnecting with colleagues to welcoming the new faces that have joined us over the past year, the event served as a perfect way to wrap up 2024.
Company Growth
New Hires
Ascend Partners has achieved remarkable growth in 2024, adding a record-breaking 41 new hires across all departments. This expansion aligns with the increasing market demand for OneStream in finance, boosted by its recent IPO. As a result, Ascend’s growth has created the runway for career advancement opportunities and leadership positions, with a number of team members achieving well-deserved promotions.
Professional Development
At Ascend Partners, we proudly employ best-in-class talent and actively invest in our team’s ongoing education, creating road maps for team members to pursue training, achieve certifications and level-up their skills. This past year was a landmark year in this regard, with dozens of training courses completed. With our count of OneStream Certified Professional Lead Architects doubling in 2024, we remain as committed as ever to deepening our technical expertise and expanding our capabilities in the OneStream ecosystem.
Certifications
- OneStream Certified Associate (OCA) - Implementation Foundations: 5
- OneStream Certified Professional (OCP) - Lead Architect R1: 5
Trainings
- OneStream Architecture: Designing an Application: 4
- OneStream Essentials: Building Basic Reports: 20
- OneStream Essentials: Configuring Core Application Security: 19
- OneStream Essentials: Getting Started With OneStream: 17
- OneStream Essentials: Implementing OneStream: 18
- OneStream Essentials: OneStream Administration: 5
- OneStream MarketPlace: Implementing OFC Account Reconciliations: 2
- OneStream MarketPlace: Sensible Machine Learning Foundations: 3
- Sensible Machine Learning Model Builder: 1
Project Growth
In addition to our personnel growth in 2024, we have also been fortunate enough to experience remarkable scale in the volume and scope of our client projects. Continued expansion into the U.S. market this year has been a pivotal step in our journey, allowing us to connect with more organizations and demonstrate our expertise across new markets.
What’s in store for 2025
As we close out the year, we want to thank our team, clients and our OneStream community for your trust and collaboration. We are also grateful to Achieve Partners for their support and belief in our mission. Looking ahead to 2025, we have ambitious plans to build on our momentum by expanding our talented team, strengthening our capabilities, and driving incredible results in the coming year.
To everyone who has been part of our journey, thank you for your invaluable contributions. We look forward to achieving new heights together in 2025 and wish you all a prosperous year ahead.
Industries we serve
From real estate to manufacturing, mining and everything in between, discover why OneStream is the CPM of choice for over 1,200 global enterprises across all verticals.
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