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Ascend Partners unveils corporate values and new visual identity for its 10th anniversary

6 minute read

As Ascend Partners reaches a significant milestone, we are thrilled to announce the launch of our refreshed visual identity, marking a decade of growth, innovation, and unwavering commitment to our clients and partners.

Since our inception ten years ago, Ascend Partners has remained dedicated to providing exceptional OneStream innovations and trusted guidance for a multitude of clients across many industries, empowering each to find success through the power of OneStream. As we celebrate this milestone, we reflect on our journey and the values that have guided us every step of the way.


Defining Ascend’s Corporate Values

As we celebrate our 10th anniversary, we are excited to introduce our new corporate values, which encapsulate the essence of who we are and what we stand for. These pillars, along with our mission, vision, and values, serve as the foundation upon which we build our relationships, drive our decisions, and chart our course for the future.

At Ascend, we strive to embody the following core values:


At the heart of our business lies trustworthiness – a core value that guides us at every level. We recognize that honesty, integrity, and a deep sense of accountability and dependability are crucial to establishing enduring relationships with our clients. As the most trusted OneStream Diamond Partner, we are known for consistently delivering high-quality professional work regardless of complexity or circumstance. Our commitment to transparent communication, ethical conduct, and delivering value is unwavering, whether it’s with clients or OneStream.​

Innovation & Excellence

Innovation and excellence are the driving forces behind our business. We hold ourselves accountable for delivering the best in our field by setting high standards and striving for exceptional results in every project we undertake. Excellence is not simply a destination, but a journey that we are dedicated to improving and innovating upon in every aspect of our business. By challenging the status quo and seeking out new and creative ways to fulfill our customers’ needs, we remain ahead of the competition and continually advance our solutions and services.​


Our passion fuels our business, inspiring a dynamic and vibrant work environment where creativity, innovation, and collaboration thrive. We are driven by our dedication to the OneStream Intelligent Finance platform and its endless potential to positively impact how its users conduct business. We remain excited at the thought of pushing its boundaries in increasingly creative ways and are proud to work with a team that shares this drive. Our passion for innovation propels us to constantly push the limits of what is possible, find ingenious solutions to problems, and create maximum value for our customers.​


We place immense value on collaboration and prioritize open and honest communication with our clients. We stand by them on their OneStream journey, offering trustworthy guidance, constructive feedback, and action plans that instill confidence and push the needle continuously forward. Our goal is to cultivate a culture of mutual respect and understanding, where everyone benefits from each interaction with opportunities to learn and evolve along the way. At the heart of our philosophy is the belief that our prosperity is tied to that of our clients, and we are fully committed to achieving shared success.​


Our Mission, Vision and Values

Our Mission is to provide innovative solutions that empower our clients to achieve operational success and give them a competitive advantage. We serve diverse and complex global clients who are forward-thinking and technologically savvy, and we take pride in our ability to be nimbler and more responsive in supporting their success. In essence, we exist to future-proof our clients’ financial systems by keeping up with the pace of innovation and ensuring that they have the tools they need to thrive in today’s rapidly changing business landscape.​

Our Long-Term Vision; we aspire to work with sophisticated global enterprise clients and become their go-to partner for delivering complex projects that leverage our unmatched expertise and experience. At the same time, we strive to be the employer of choice for exceptional talent by investing in their growth and development, fostering a culture of continuous innovation and progress. Our goal is to be synonymous with OneStream as their most trusted implementation partner, with a reputation for innovation and excellence, and the highest level of customer satisfaction.​

In terms of Core Principles that define our Values, we hold ourselves accountable to the highest standards in both our professional and personal lives, constantly pushing ourselves to improve. We foster strong relationships with our team and consultants, investing in their growth and development. Integrity and passion are at the heart of everything we do, and we take pride in delivering exceptional results without ever taking shortcuts. Our actions are intentional, and we foster a culture of collaboration that values everyone’s input. We believe in cultivating a community that champions initiative, curiosity, and problem-solving skills, and we are committed to excellence in all that we do. At our core, we believe that every individual is valuable and deserves to be part of a team that strives for greatness.​


Introducing a Refreshed Visual Identity


Building the foundation set by our strong corporate values, Ascend Partners is thrilled to unveil a refreshed logo to visually represent who we are today and the impact we wish to make in the world. The new logo, with its simple and elegant design, reflects our organization’s maturity, our premium level of service as a OneStream Diamond Partner, and our straight-forward, yet bold nature. It also symbolizes the guidance we aim to provide for our clients - just as one relies on navigation technology to chart a course through unknown territory to reach new destinations, Ascend is with our clients every step of the way to navigate the challenges of finance transformation and rise above to reach their business goals.


Colour Palette

Our refreshed color palette strikes a balance between corporate and conservative with accents of vibrancy.


Imagery & Graphics

Woven throughout the new Ascend brand are subtle nods to navigation technology and wayfinding themes to symbolize our reputation of delivering expert guidance as clients embark on complex and sophisticated finance transformation journeys. Aerial images of landscapes and cityscapes from unexpected vantage points offer an abstracted visual play on the "ascend" name, alluding to the fresh perspectives we bring to our projects, providing finance leaders new lines of sight into their business data through OneStream.



Inspired by newspaper headlines – considered by many as trusted and credible sources of truth - Ascend's new brand leverages elegant and clean typefaces that balance impact and legibility.


Along with our new logo, we look forward to introducing updated brand elements and visual assets in the weeks to follow, including the Ascend Partners booth at OneStream Splash in Las Vegas in May 2024, followed by additional marketing materials and a new website launching this summer.



At Ascend Partners, our clients have always been at the heart of everything we do. As we embark on the next chapter of our journey, we remain dedicated to delivering innovative solutions that empower businesses to thrive in an ever-changing landscape. Our refreshed visual identity is a testament to our ongoing commitment to excellence and our relentless pursuit of success for our clients.

We would like to express our heartfelt gratitude to all our clients, OneStream, and team members who have supported us over the past decade. Your trust and collaboration have been instrumental in our success, and we look forward to continuing to serve you with the same dedication and passion that has defined Ascend Partners since day one.

As we celebrate our 10th anniversary and unveil our refreshed visual identity, we reaffirm our commitment to helping businesses ascend to new heights of success. Here's to the next decade of innovation, growth, and partnerships that propel us forward together.

Thank you for being a part of our journey.

Industries we serve

From real estate to manufacturing, mining and everything in between, discover why OneStream is the CPM of choice for over 1,200 global enterprises across all verticals.

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Why Ascend?

Our team possesses the perfect combination of technical expertise and extensive knowledge to provide cutting-edge solutions that perfectly align with the constantly evolving technological landscape of today and tomorrow.

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